Cutting Peak Labs’ CPA by 41% with one angle
A competitor teardown surfaced an angle nobody in the category was using. It became the top ad in a month and dropped CPA by nearly half.
The challenge
Peak Labs was stuck on the same handful of ingredient-and-benefit ads as every other supplement brand. CPMs were rising, CPA was climbing, and nothing new was breaking through.
What we did
We tore down the top-spending ads across the category and mapped where everyone was saying the same thing. The gap was an emotional, routine-led angle nobody was running. We scripted it, produced it, and shipped it into a structured test.
- Full competitor ad teardown to find the whitespace
- A new angle built around the daily routine, not the ingredient
- Sharp editing: stronger hooks, captions and platform-native pacing
The results
The new angle became the account’s top ad within a month, pulling CPA down 41% and lifting blended ROAS to 2.4x. It also opened a whole new direction to iterate on.
Takeaway: the offer and the angle move the numbers more than any single edit, find the whitespace first.
“The competitor teardown alone paid for the engagement. We found an angle we would never have tried on our own.”