Building Motto a 60-ads-a-month creative engine
Strategy plus production gave a scaling apparel brand a steady stream of tested concepts, instead of a monthly scramble for creative.
The challenge
Motto was scaling fast but their creative was a bottleneck. Every month started with a scramble to brief, source and edit enough ads to keep the account fed, and quality swung wildly.
What we did
We became their creative engine: strategy and production under one roof, moving at 48-hour speed. A rolling roadmap of angles fed a steady output of AI-generated, human-edited ads, each delivered in every format the account runs.
- A rolling angle + hook roadmap refreshed every cycle
- AI production + studio-grade editing, 48h turnaround
- Every concept delivered in 9:16, 1:1 and 16:9
The results
Motto now has a repeatable supply line of 60+ test-ready ads a month, with their best-performing ad hitting 4.1x ROAS. The monthly scramble is gone, replaced by a system that compounds.
We stopped chasing creative and started compounding it.
“Strategy and production in one team means no more lost-in-translation briefs. We ship faster and test smarter.”