How Glow Co hit 3.2x ROAS in 6 weeks
A stalled skincare account went from fatigued creative to profitable scale with a fresh angle bank and a weekly testing cadence.
The challenge
Glow Co had a great product and a healthy budget, but their Meta account had plateaued. Their winners had fatigued, refreshes were slow, and every new test felt like a guess. Spend was climbing while ROAS quietly slid below break-even.
In short: plenty of budget, no creative system, so more spend just raised CPA.
What we did
We started with an audit of their last 90 days of creative and a competitor teardown to find the angles winning in skincare. From there we built a bank of tested angles and hooks, then produced a steady stream of AI-generated, human-edited ads to feed a weekly testing cadence.
- Angle bank mapped to real buying triggers (results, routine, ingredient story)
- 20+ hook variations per concept, tested against each other
- A weekly ship-read-cut-scale loop with clear success metrics
The results
Within six weeks the account was back to profitable scale. Fresh volume killed the fatigue problem, and the testing cadence meant winners were replaced before they died. Blended ROAS settled at 3.2x with creative volume up 180%.
They think like buyers, not just editors, and the numbers showed it fast.
“For the first time our creative testing actually had a plan behind it. The ROAS turned around in a month and never looked back.”